Elevate Insights guided a D2C start-up looking to break through in the skin care and nutraceuticals category. Our agile market research toolkits provided sharp insights into the category drivers and opportunities to sharpen product-market fit. We answered all key questions to define the launch marketing-mix leveraging our Human Toolkit.
A new way to build deeper user insights
Leveraging HUMAN For Deep Category Insights
Business Challenge: Business Thesis Assessment & GTM Strategy
An early-stage start-up looking to make in-roads into the Indian skin care and nutraceuticals market consulted Elevate Insights to guide them via consumer insights towards their launch strategy. They wanted to validate their business idea, providing product and positioning guidance and answer many specific questions from a marketing guidance.
We unveiled consumer and category understanding by leveraging our proprietary tool HUMAN to dig deep into core beauty beliefs, consumer fears and motivations and the key drivers for the skincare category landscape as below.
Insights outcomes from HUMAN
Sharply mapped the business thesis vs areas of consumer resonance basis the deeply rooted beliefs around skin care.
Sized the underlying drivers of the category and sub categories to map potential market size.
Guided the start up on positioning ideas to improve share of market and adoption.
Provided specific pointers towards the GTM, pricing, and media strategy.