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Team of Industrial Engineers


Launch Strategy for D2C Skincare start up

Updated: Jul 21, 2023

Elevate Insights guided a D2C start-up looking to break through in the skin care and nutraceuticals category. Our agile market research toolkits provided sharp insights into the category drivers and opportunities to sharpen product-market fit. We answered all key questions to define the launch marketing-mix leveraging our Human Toolkit.

d2c, skincare, start up

A new way to build deeper user insights

Leveraging HUMAN For Deep Category Insights

Business Challenge: Business Thesis Assessment & GTM Strategy

An early-stage start-up looking to make in-roads into the Indian skin care and nutraceuticals market consulted Elevate Insights to guide them via consumer insights towards their launch strategy. They wanted to validate their business idea, providing product and positioning guidance and answer many specific questions from a marketing guidance.

We unveiled consumer and category understanding by leveraging our proprietary tool HUMAN to dig deep into core beauty beliefs, consumer fears and motivations and the key drivers for the skincare category landscape as below.

category drivers, mamaearth, plum, dove,

Insights outcomes from HUMAN

  1. Sharply mapped the business thesis vs areas of consumer resonance basis the deeply rooted beliefs around skin care.

  2. Sized the underlying drivers of the category and sub categories to map potential market size.

  3. Guided the start up on positioning ideas to improve share of market and adoption.

  4. Provided specific pointers towards the GTM, pricing, and media strategy.



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