INSIGHTS LIBRARY

In user research, we often assume that improving every feature automatically leads to happier customers. But reality is trickier—not all features are created equal in the eyes of consumers. Some create delight, others are just expected, and some don’t matter at all.  To better understand this, let’s learn about the  Kano Model  which is one of the best tools for making sense of this complexity by explaining how different product or service features influence customer satisfac

A 4 phase process to forming habits and improving user engagement Introduction In the era of ever-evolving technology, creating products...

Is investing in a consumer experience team same as building a consumer-centric culture? What is consumer empathy?

Elevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.

Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?

Elevate Insights guided a start-up looking to break through in the skin care and nutraceuticals category.

An existing health-tech start up was getting good response from its current customers but low conversion among new users.