Are We Really as Irrational as Behavioral Science Says?
Yes, I may not choose a zero-sugar ice cream versus my favourite indulgent brand even when wanting to lose weight. Behavioural science...
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INSIGHTS LIBRARY
The Heat is on with Campa this Summer of 24
The summer of 2024 was exceptionally hot, with most of India reeling under an intense heatwave. There has been a different kind of...
In a Zepto-minute: Is Quick Commerce the Modern Kirana?
Quick commerce has failed to scale up in many markets. What provides it a unique product-market-fitment in India? Read Elevate Insight's...
Stories Worth Telling: Mamaearth
Mamaearth is in the news again!! This time for their 2nd brand DermaCo reaching a record 500 crore annual revenue. What’s their secret to...
Starbucks: Stories Worth Telling
Founded in 1971 in the city of Seattle, USA, the brand has changed the way the world drinks coffee. Starbucks created the coffee shop as...
Real Women. Real Beauty. Real Lives
This March 8th it’s important to remember that we need more than a celebratory day to bring ‘real change’ for women around us! We had...
Airbnb – Navigating the Pandemic
The Challenge: The pandemic severely impacted the travel and hospitality industry, and Airbnb was no exception. It had to adapt and...
The ‘Reel’ality of Gen Z Lives!
Netflix marketed its movie Kho Gaye Hum Kahan or KGHK as the GenZ version of classics like ‘Dil Chahta Hai’ and ‘Zindagi Na Milegi...
Stories Worth Telling: Insights Behind Dove's Real Beauty Campaign
In a world consumed by unrealistic beauty standards, Dove's "Real Beauty" campaign stands as a testament to the transformative power of...
Stories Worth Telling: De Beers Case Study
De Beers' marketing strategies in the early 20th century are a masterclass in shaping consumer behaviour and perceptions. Their "A...
Mastering User Engagement: The Hook Model Decoded
A 4 phase process to forming habits and improving user engagement Introduction In the era of ever-evolving technology, creating products...
How Cognitive Biases Shape Consumer Behavior
Understand the different types of cognitive biases and how they help you decode consumer behaviour and shape your marketing strategy.
Are you shooting in the dark with your A/B Testing efforts?
In today's data-driven world, businesses are constantly seeking ways to optimize their marketing strategies and improve user experiences....
Product Pre-launch Assessment
Leading Edutech player needed help to identify unmet consumer needs of & assess product market fit.
Measuring Creativity in Advertising
Marketers today are happy with attention grabbing advertising. Could we be greedy and ask for more?
Quick Commerce Survey
Is 10 min delivery really a consumer need? Elevate Insights' consumer understands their core expectations.
Innovation Growth Path for Tata Consumer Products
Elevate Insights charted the 3 year innovation roadmap for the RTD beverages portfolio at Tata Consumer Products.
The Changing Semiotic Codes of Gender in India
Is your brand persona and marketing communication in line with the emergent codes?
Mastering Customer Experience
Is investing in a consumer experience team same as building a consumer-centric culture? What is consumer empathy?
Target Persona for Ed-tech start up
Elevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.
Winning via 'Healthier' propositions in food
Health is a big consumer need. But what does healthier mean for the Indian consumer?
Improving Retention
Worried about staying top-of-mind and driving conversion and repeats? Here are steps to improve retention.
Pathaan: 5 lessons on the Indian Consumer
As human and culture experts we decode some insights into the aspirations of Indians today, as well new learnings for businesses.
Trust drivers for D2C brands
Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?
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