INSIGHTS LIBRARY

How Cognitive Biases Shape Consumer Behavior

Understand the different types of cognitive biases and how they help you decode consumer behaviour and shape your marketing strategy.

Are you shooting in the dark with your A/B Testing efforts?

In today's data-driven world, businesses are constantly seeking ways to optimize their marketing strategies and improve user experiences....

Product Pre-launch Assessment

Leading Edutech player needed help to identify unmet consumer needs of & assess product market fit.

Measuring Creativity in Advertising

Marketers today are happy with attention grabbing advertising. Could we be greedy and ask for more?

Quick Commerce Survey

Is 10 min delivery really a consumer need? Elevate Insights' consumer understands their core expectations.

Innovation Growth Path for Tata Consumer Products

Elevate Insights charted the 3 year innovation roadmap for the RTD beverages portfolio at Tata Consumer Products.

The Changing Semiotic Codes of Gender in India

Is your brand persona and marketing communication in line with the emergent codes?

Mastering Customer Experience

Is investing in a consumer experience team same as building a consumer-centric culture? What is consumer empathy?

Target Persona for Ed-tech start up

Elevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.

Winning via 'Healthier' propositions in food

Health is a big consumer need. But what does healthier mean for the Indian consumer?

Improving Retention

Worried about staying top-of-mind and driving conversion and repeats? Here are steps to improve retention.

Pathaan: 5 lessons on the Indian Consumer

As human and culture experts we decode some insights into the aspirations of Indians today, as well new learnings for businesses.

Trust drivers for D2C brands

Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?

Launch Strategy for D2C Skincare start up

Elevate Insights guided a start-up looking to break through in the skin care and nutraceuticals category.

Health-tech Marketing Mix development

An existing health-tech start up was getting good response from its current customers but low conversion among new users.

Grabbing Attention vs Brand Love

Marketers go to great lengths to make attention grabbing ads but can it build brand love?

Leveraging Brand Assets

Are brands limited to manufacturer led category definitions? Brands must connect at a deeper level & transcend categories.