INSIGHTS LIBRARY

India, with a population of around 1.46 billion in 2025, is a vibrant mosaic of people—diverse in language, culture, religion, and...

Yes, I may not choose a zero-sugar ice cream versus my favourite indulgent brand even when wanting to lose weight. Behavioural science...

The summer of 2024 was exceptionally hot, with most of India reeling under an intense heatwave. There has been a different kind of...

Quick commerce has failed to scale up in many markets. What provides it a unique product-market-fitment in India? Read Elevate Insight's...

Mamaearth is in the news again!! This time for their 2nd brand DermaCo reaching a record 500 crore annual revenue. What’s their secret to...

Founded in 1971 in the city of Seattle, USA, the brand has changed the way the world drinks coffee. Starbucks created the coffee shop as...

This March 8th it’s important to remember that we need more than a celebratory day to bring ‘real change’ for women around us!  We had...

The Challenge: The pandemic severely impacted the travel and hospitality industry, and Airbnb was no exception. It had to adapt and...

Netflix marketed its movie Kho Gaye Hum Kahan or KGHK as the GenZ version of classics like ‘Dil Chahta Hai’ and ‘Zindagi Na Milegi...

In a world consumed by unrealistic beauty standards, Dove's "Real Beauty" campaign stands as a testament to the transformative power of...

De Beers' marketing strategies in the early 20th century are a masterclass in shaping consumer behaviour and perceptions. Their "A...

A 4 phase process to forming habits and improving user engagement Introduction In the era of ever-evolving technology, creating products...

Understand the different types of cognitive biases and how they help you decode consumer behaviour and shape your marketing strategy.

In today's data-driven world, businesses are constantly seeking ways to optimize their marketing strategies and improve user experiences....

Leading Edutech player needed help to identify unmet consumer needs of & assess product market fit.

Marketers today are happy with attention grabbing advertising. Could we be greedy and ask for more?

Is 10 min delivery really a consumer need? Elevate Insights' consumer understands their core expectations.

Elevate Insights charted the 3 year innovation roadmap for the RTD beverages portfolio at Tata Consumer Products.

Is your brand persona and marketing communication in line with the emergent codes?

Is investing in a consumer experience team same as building a consumer-centric culture? What is consumer empathy?

Elevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.

Health is a big consumer need. But what does healthier mean for the Indian consumer?

Worried about staying top-of-mind and driving conversion and repeats? Here are steps to improve retention.

As human and culture experts we decode some insights into the aspirations of Indians today, as well new learnings for businesses.