How Cognitive Biases Shape Consumer Behavior
Understand the different types of cognitive biases and how they help you decode consumer behaviour and shape your marketing strategy.
How Cognitive Biases Shape Consumer Behavior
Are you shooting in the dark with your A/B Testing efforts?
Product Pre-launch Assessment
Measuring Creativity in Advertising
Quick Commerce Survey
Innovation Growth Path for Tata Consumer Products
The Changing Semiotic Codes of Gender in India
Mastering Customer Experience
Target Persona for Ed-tech start up
Winning via 'Healthier' propositions in food
Improving Retention
Pathaan: 5 lessons on the Indian Consumer
Trust drivers for D2C brands
Launch Strategy for D2C Skincare start up
Health-tech Marketing Mix development
Grabbing Attention vs Brand Love
Leveraging Brand Assets