SOLUTIONS
OUR
PROPRIETARY TOOLKITS
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Human is our unique deep qualitative research toolkit that brings together the best practices from Ethnography, Cognitive Psychology, Behavioural science to get you rich System 1 insights that go beyond superficial responses. Its a discovery tool with versatile applications across user personification, culture and category code exploration, latent needs, product feature and user journey, brand positioning and communication development.
PMF* is an innovation toolkit to explore and assess product to market fitment and identify opportunities to improve fit across product, communcation or pricing levers. It’s a set of agile methodologies that combine qualitative and quantitative research to enable you to move from exploration to business idea development swiftly and efficiently versus the traditional multi-step, multi-study innovation testing processes.
It's not enough to understand behavior motivations or barriers.
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It's important to find solutions!! Behavior lab is our experiment design lab to help you to winning solutions to behavior change. Even with powerful insights, behavior change requires an experimentation approach. We conduct both qualitative and quantitative experiments to test hypotheses or execution on marketing communications, product features, pricing and offers to ensure a data driven approach to business.
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These are often control or test design-based approaches, but sometimes they may be designed differently.
AuDit is a set of Category, Brand, Performance assessment modules to help you quantify category drivers, usage penetration and frequency, and brand health. Our norms and brand life-stage based analytical approach enables you to diagnose KPIs and read into the relative performance and opportunity areas versus competitive players.
Mixed Method & AI CAPABILITIES
Today’s complex business challenges often require a multifaceted approach. Apart from our proprietary toolkits, We have the capabilities to run the following mixed method approach's as per the business questions.
Semiotic Analysis​​​​
We decode media, colors, designs, and symbols in ads and packaging to uncover cultural codes, helping brands align messaging and connect deeply with consumers.
Face-to-Face/Telephone Surveys
Depending on the topic and audience profile, we have Face-to-Face and Telephonic survey capabilities across India and APAC markets.
Social Listening & AI analytics
Our AI analytics toolkits enable us to provide you with real-time insights across reviews, posts, and other 3rd party data towards category, consumer or brand diagnosis.
Digital/ Mobile Surveys
The majority of the affluent and younger audiences are best reached via digital surveys. We have global partnerships to host recruit and field mobile/online surveys
Our operational CAPABILITIES
Our field and research network covers urban centres and rural India, delivering in-depth and representative insights from diverse regions.
​We also have a network of carefully chosen trusted partners across Singapore, China, Indonesia, and Middle East, allowing us to lead work across APAC.
