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OUR STORY

Turning Human Needs into Sustainable Growth

Elevate Insights was born out of a simple belief system. Only when we solve for real human needs, can we build profitable and sustainable brands and businesses.  

A Human perspective is critical to this. We have built a proprietary toolkit to frame problems from a deep human context and scale with AI to arrive at insights that nudge consumers in the desired direction.

LEADERSHIP
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Ruchira Jain

Founder & Director 

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An Economic Times Inspiring Women Leader Awardee’ 2026 for Championing Human Insights over her 20+ years career journey in consumer strategy and market research. Former Executive Leadership team member at Swiggy; former Director at PepsiCo, leading global beverages and food initiatives across South Asia. She founded Elevate Insights in 2020 to bring win-win insights towards profitable and sustainable businesses.​ Ruchira has authored over 50+ publications on her work in leading Indian and International publications.

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Natasha Kumar

Associate Partner

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Natasha leads the Human Growth System at Elevate Insights. She is a Consumer Goods Specialist with over 10 years of experience across Mintel (an innovation platform), Britannia, and Nielsen. She graduated from NTU Singapore and holds a Master’s degree in Market Research from Northpoint.

OUR CLIENTS
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READ OUR PUBLICATIONS

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Want to know more about our work?

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Elevate Insights is a brand & innovation strategy firm that combines deep human behavioural expertise with the scale of AI to uncover opportunities, shape sharper strategies and build lovemark brands.

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