ABOUT US
OUR
STORY
We started in 2020 with a mission to bring a ‘human’ perspective to problem-solving. Whether one desires to create great products or build meaningful policy interventions, it’s important to understand the humans involved. Our proprietary toolkits are built to bring this ‘human’ perspective alive!
Further, with confident consumers on the rise, democratization of media, and the impact on the planet now visible all around us – our fundamental belief is that people, planet, and profit are not separate goals. A human perspective is key to building a better world!
OUR
EXPERTISE
We bring in a unique mix of business strategy brand building and behavioral science experience to problem-solving. We specialize in product-market-fit discovery and positioning to scale up. ​
MARKETING STRATEGY
We bring deep experience in Idea Generation; Product Refinement, Design optimization, Positioning & brand-building for scale. Our consulting practice brings in a healthy appreciation of the new-age marketing ecosystem and the cross-functional business lens required to translate insights into business actions.
BEHAVIORAL
SCIENCE
In the age of generative AI, and insights-on-demand, our clients are looking for sharp answers to complex business problems versus data. We ensure Agility; high RoI, clear sampling & design principles whether working on deep exploration, behavioral mapping or brand positioning.
INDUSTRY
EXPERTISE
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FMCG: Salty Snacks, Biscuits & SweetSnacks, RTD Beverages, Alcoholic Beverages, Health & Nutrition, QSR, Beauty & Personal Care, Retail
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Consumer Tech: Edtech, Fintech, Health-tech, E-commerce, D2C, OTT, Food tech.
OUR
TEAM
Ruchira Jain
Founder & Director
Ruchira brings 24 years of experience in consumer strategy market research for emerging markets. She was part of the Executive leadership team at Swiggy. Before Swiggy, Ruchira was Director at Pepsico and led global initiatives, Beverage and Foods for the India region.
In 2020, she founded Elevate Insights to bring win-win insights toward profitable and sustainable business.
A 'Human' perspective is key in this regard and hence she built a proprietary toolkit to humanize consumers, and program beneficiaries to build better products and a better world.
Charu Gupta is a seasonsed marketer having led the marketing functions for unicorns when they were at their early stages of growth such as Big Basket, Avail Finance, Chai Point, Healthkart. She set up the Marketing Insights and Strategy function at Byju's, so she brings a 360 degree marketing experience apart from her vast industry knowledge. She grew Medlife from zero to $100 million using her ROI driven marketing initiatives.
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Charu is an alum from IIM, Lucknow and a Gold medallist from NIT Bhopal.
Charu Gupta
Consulting Partner
OUR
CLIENTS
Our work has helped many early stage startups, unicorns and MNCs to leapfrog.
“Elevate Insights helped us decode our core target group; their real motivations and fears towards higher education and how best we may position Stoa as a platform for higher learning. They defined our current marketing strategy”
- Aditya Kulkarni, Co-founder Stoa School
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“Elevate Insights assessed the PMF of our offering, recommended a clear positioning and guided us on how we could activate this positioning across all marketing mix elements.”
- Malvika Jain, Founder, D2C Skincare
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