OUR STORY
In the high-stakes world of FMCG and rapidly scaling startups, data is everywhere—but clarity is rare. Spreadsheets can tell you what is happening, but they can never tell you why.
At Elevate Insights, we believe that sustainable growth isn't triggered by algorithms; it’s driven by human truths. We dig past the surface metrics to find the real consumer behaviors, frustrations, and desires that move products off shelves and scale user bases.
Whether you are defending market share or building a new category, we bridge the gap between data and human empathy.
We elevate the insights that accelerate your growth.
OUR TEAM
Ruchira Jain
25 years of asking the question behind the question.
ET Inspiring Women Leader'26 Award
Ruchira brings 25 years of Consumer Strategy & Insights experience across leading consumer businesses, including leadership experience at PepsiCo and Swiggy. She founded Elevate Insights to help leadership teams bring human understanding closer to the decisions that shape growth.
Her point of view is simple: being consumer-first isn't about knowing more about consumers. It is about making better business decisions because you understand them better.
Founder & Director
Natasha Kumar
Associate Partner
Human insight, designed for impact.
Natasha is passionate about human research & design thinking at Elevate Insights. She is a Consumer Goods Specialist with over 10 years of experience across Mintel (an innovation platform), Britannia, and Nielsen.
She graduated from NTU Singapore and holds a Master’s degree in Market Research from Northpoint.
OUR CHEERING SQUAD
Our greatest advocates are the clients we’ve helped successfully unlock growth for. Their success is what makes them recommend us to others.
"Ruchira is one of the best consumer led thinkers I have worked with. Her insighting and business action led recommendations are instrumental in moulding brand strategy and category direction."
Shiv Shivakumar,
President, ABG group
“Elevate Insights combined their deep consumer understanding with strategic judgement to shape our innovation roadmap—clarifying what to pursue and how to bring innovations to market.”
Vikram Grover,
President,TCPL
“Years of research hadn’t pinpointed why we were losing share or how to respond. Elevate Insights brought clarity to the problem and translated it into a focused growth roadmap with clear opportunities to pursue.”
Satish Veerappa,
MD & CEO of Kokuyo Camlin
READ OUR PUBLICATIONS
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AWARDS
Winner of:
Best Qualitative Research Firm 2026
AI-Enabled Research Innovation Award 2026