ABOUT US
OUR
STORY
Elevate Insights is a human insights based consulting firm. We are a startup born during Covid to help you navigate change. We are passionate about the power of human insights to transform the growth trajectory of a business. The higher the leverage of technology, the higher the need to humanize our products, our brand and it all starts by understanding our customers as humans.
OUR
EXPERTISE
We specialize in innovation, product-market-fitment, brand creation and solving complex problems in the journey to scale-up in a agile and effiicient manner
MARKETING STRATEGY
We bring deep experience in Idea Generation; Product Refinement, Design optimization, Positioning & brand-building for scale. Our consulting practice brings in a healthy appreciation of the new-age marketing ecosystem and the cross-functional business lens required to translate insights into business actions.
BEHAVIORAL
SCIENCE
In the age of generative AI, and insights-on-demand, our clients are looking for sharp answers to complex business problems versus data. We ensure Agility; high RoI, clear sampling & design principles whether working on deep exploration, behavioral mapping or brand positioning.
INDUSTRY
EXPERTISE
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FMCG: Salty Snacks, Biscuits & SweetSnacks, RTD Beverages, Alcoholic Beverages, Health & Nutrition, QSR, Beauty & Personal Care, Retail
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Consumer Tech: Edtech, Fintech, Health-tech, E-commerce, D2C, OTT, Food tech.
OUR
TEAM
Ruchira Jain
Founder & Director
Ruchira Jain is an expert at 'Human Insights for Business' with a vast experience of setting-up and leading Consumer strategy and Insights teams for Swiggy, PepsiCo as well as Client leader servicing Unilever, Nestle, Microsoft, Intel, Dabur during her career.
She has shaped innovative local brand offerings like Nimbooz, Kurkure as well as led brand and Go-to-market startegy for global brands like Quaker, Lays, Tropicana, Pepsi. At Swiggy, she set-up the Insights function to service Product, Marketing, Design, & Business teams unified in their consumer-centric approach to growth.
Ruchira is a Gold Medallist in Marketing Communications from MICA, The School for Ideas and a Bachelors in Economics from SRCC.
Charu Gupta is a seasonsed marketer having led the marketing functions for unicorns when they were at their early stages of growth such as Big Basket, Avail Finance, Chai Point, Healthkart. She set up the Marketing Insights and Strategy function at Byju's, so she brings a 360 degree marketing experience apart from her vast industry knowledge. She grew Medlife from zero to $100 million using her ROI driven marketing initiatives.
Charu is an alum from IIM, Lucknow and a Gold medallist from NIT Bhopal.
Charu Gupta
Consulting Partner
OUR
CLIENTS
Our work has helped many early stage startups, unicorns and MNCs to leapfrog.
“Elevate Insights helped us decode our core target group; their real motivations and fears towards higher education and how best we may position Stoa as a platform for higher learning. They defined our current marketing strategy”
- Aditya Kulkarni, Co-founder Stoa School
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“Elevate Insights assessed the PMF of our offering, recommended a clear positioning and guided us on how we could activate this positioning across all marketing mix elements.”
- Malvika Jain, Founder, D2C Skincare
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