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Clarity. Agility. Actionability

Insights for startups 
to fine tune product market fitment & brand position to scale-up

100 +

TECH + CPG

DOMAIN EXPERIENCE

 MEASUREMENT 

SCIENCE

 MARKETING

STRATEGY

ABOUT US

Belief 1:

Product-market-fitment is a a journey vs. a destination

Belief 2: 

Exploring the business thesis and taking expert support at an early stage can really help founders fast-track this journey

Belief 3:

Apart from a great product , founders must build clarity on their brand position in the journey to scale-up.

Belief 4:

 Whole brain solutioning is key.  Marriage of human behaviorial insights, cultural context along with measurement science & hard data key to unlock growth.

Belief 5:

We live in a VUCA world, and must have a human centric view. When combined with decades of   learnings on consumer behaviour, it can help you jump start.

Our Mantras
SERVICES

Our Solutions

Explore your business thesis & personify your target audience to fast-track Product-Market- Fit

Readiness of product mix; category brand status, usage & beliefs.

Beyond great product features, scale-up  with a clear & distinct brand.

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ED-TECH

Category drivers, consumer personas, to fine tune positioning

D2C SKINCARE

PMF Assessment of initiative & positioning strategy across mix 

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HEALTH-TECH

Explored PMF of initiative and positioning builds to help scale 

ED-TECH

Explored PMF of initiatives & current gaps in product features

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