top of page
Team Meeting

HUMAN INSIGHTS to build
Better Products & a Better World 

Our mission is to bring alive the humans behind your products & your programs. 'People, planet & profit' all come together seamlessly when we take a human lens.

100+
Years of Domain experience
10+
Unicorns & Multiple Startups supported  
100+
Innovations/Brands Scaled successfully
Human Cultural Persona Latent Needs
New Product Launch, Innovation Research
Behavioural science, A/B Testing
OUR PROPRIETARY TOOLKITS
Mixed_Method-removebg-preview.png
OUR SOLUTIONS

Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, and explained that “Behavior happens when Motivation, Ability, and a Prompt come together at the same time. When a behavior does not occur, at least one of those three elements is missing.”

To understand potential motivators, triggers, and barriers to the ability to take a certain action and plausible prompts – it's critical to study the ‘full context’ of any human behavior.  Our tools enable us to explore, diagnose, measure, and frame solutions to changing behavior.

A group of friends at a coffee shop_edit

Our ‘HUMAN’ tool enables you to explore 

  • Your business thesis and ideas

  • Cultural and category tension points

  • Target audience segments and persona

  • User discovery & decision-making journey

  • Trusted sources and channels of choice

Demystify the humans behind your products!

Our toolkits help you measure

  • Product-to-Market Fitment and improvement areas

  • Penetration & frequency of brands to map markets  

  • Brand salience, strengths and equity drivers  

  • Assess the performance of key initiatives

We have strong data quality protocols and tech partnerships that enable agility, quality and efficiency. We offer both 3rd party surveys as well as analytics based on verified first-party datasets.

Research Insights
Position

Loved brands forge a meaningful connection with their consumers. Our brand positioning toolkit unpacks the cultural belief systems, and the emergent or latent category codes versus your brand proposition to define your brand’s strategic position and marketing strategy.

 

  • Explore and position the brand for growth

  • Identify drivers of competitive advantage  

  • Finetune Marketing messaging

  • Identify the right GTM/ creative strategy

OUR 
CLIENTS

Our work has helped early stage startups, unicorns and MNCs to leapfrog.

popeyes
Byjus logo
Tata Fruski
citymall
liveatlife logo
Tata Consumer Products
Hong's Kitchen
Himalayan
Domino
Swiggy
Stoa School
Tata Glucoplus
Carlsberg
Disnep Hotstar
EARLY STAGE STARTUPS
pine labs

READ OUR PUBLICATIONS

Elevate Insights logo
Forbes
ET Brand Equity logo
afaqs logo
yourstory logo

INSIGHTS LIBRARY

D2C, trust, quality, value for money
Trust drivers for D2C brands
Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?
Girl looking at data
Customer retention, customer acquisition
Improving Retention
Worried about driving conversion and repeats?
Conference

Want to elevate your brand with us? 

Let's have a conversation and take your business to new heights!

bottom of page