Clarity. Agility. Actionability
Insights for startups
to fine tune product market fitment & brand position to scale-up
TECH + CPG
Product-market-fitment is a a journey vs. a destination
Exploring the business thesis and taking expert support at an early stage can really help founders fast-track this journey
Apart from a great product , founders must build clarity on their brand position in the journey to scale-up.
Whole brain solutioning is key. Marriage of human behaviorial insights, cultural context along with measurement science & hard data key to unlock growth.
We live in a VUCA world, and must have a human centric view. When combined with decades of learnings on consumer behaviour, it can help you jump start.
Explore your business thesis & personify your target audience to fast-track Product-Market- Fit
Category drivers, consumer personas, to fine tune positioning
PMF Assessment of initiative & positioning strategy across mix
Explored PMF of initiative and positioning builds to help scale
Explored PMF of initiatives & current gaps in product features