via Consumer Empathy
YEARS OF CONSUMER INSIGHTS EXPERIENCE
DEEP DOMAIN EXPERTISE
PROPRIETARY 3R FRAMEWORK
UNIQUE ENGAGEMENT MODEL
“The team at Elevate Insights is easily the repository of consumer shifts and changing attitudes and are able to bring this vast, insightful knowledge to impact growth strategy and product direction. Their experience in consumer goods & technology companies as insight partners makes them uniquely placed to drive business outcomes for technology based companies keen to grow their business.”
-Shiv Shivakumar, Group Exec President ABG
INNOVATION & GROWTH
RETENTION & CX
Elevate Insights is an Insights and MR consulting start-up. We are passionate about humanizing data for technology companies. Tech businesses have a lot of transaction behaviour data but that alone is not insightful to decoding target audience’s consumer personas; drivers to purchase and retention.
We believe consumer insights have the power to shape a new business and we work with early stage start-ups and mature unicorns to map the market and improve product-market fitment by decoding key category drivers and potential differentiators.
Prior to founding Elevate Insights, Ruchira was VP, Consumer Insights & Strategy at Swiggy. She was Director, for PepsiCo, South Asia prior to that. She serves as an independent Marketing Strategy consultant to RedSeer; an advisory firm for Start-ups. Apart from her rich experience for driving business and brand strategy, Ruchira has over a decade of hands-on experience across market research networks such as Nielsen, Ipsos and Doxus, US.
At Elevate Insights, we are a team of senior Consumer Insights and Market Research professionals passionate about quality of data and insights. We have a strong network of experts in Design Thinking, Semiotics, Pricing & Retail Analytics. We are fortunate to be guided by industry stalwarts in our journey and have leading brands as our long term clients.
"Elevate Insights brought in sharp insights on the category and shaped our mid-term growth agenda. We continue to work with them as our long term Insights partner to bring each of these to market successfully."
- Vikram Grover, President TCPL, RTD Bevs