HUMAN INSIGHTS to build
Better Products & a Better World
Our mission is to bring alive the humans behind your products & your programs. 'People, planet & profit' all come together seamlessly when we take a human lens.
100+
Years of Domain experience
10+
Unicorns & Multiple Startups supported
100+
Innovations/Brands Scaled successfully
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OUR PROPRIETARY TOOLKITS
OUR SOLUTIONS
Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, and explained that “Behavior happens when Motivation, Ability, and a Prompt come together at the same time. When a behavior does not occur, at least one of those three elements is missing.”
To understand potential motivators, triggers, and barriers to the ability to take a certain action and plausible prompts – it's critical to study the ‘full context’ of any human behavior. Our tools enable us to explore, diagnose, measure, and frame solutions to changing behavior.
Our ‘HUMAN’ tool enables you to explore
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Your business thesis and ideas
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Cultural and category tension points
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Target audience segments and persona
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User discovery & decision-making journey
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Trusted sources and channels of choice
Demystify the humans behind your products!
Our toolkits help you measure
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Product-to-Market Fitment and improvement areas
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Penetration & frequency of brands to map markets
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Brand salience, strengths and equity drivers
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Assess the performance of key initiatives
We have strong data quality protocols and tech partnerships that enable agility, quality and efficiency. We offer both 3rd party surveys as well as analytics based on verified first-party datasets.
Loved brands forge a meaningful connection with their consumers. Our brand positioning toolkit unpacks the cultural belief systems, and the emergent or latent category codes versus your brand proposition to define your brand’s strategic position and marketing strategy.
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Explore and position the brand for growth
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Identify drivers of competitive advantage
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Finetune Marketing messaging
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Identify the right GTM/ creative strategy
OUR
CLIENTS
Our work has helped early stage startups, unicorns and MNCs to leapfrog.
READ OUR PUBLICATIONS
