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HUMAN INSIGHTS
TO UNLOCK GROWTH

Our mission is to help you understand your consumers on a deeper  level so that you can make strategic business decisions to improve product-market fit, build loved products and brands.

100+
Years of Domain experience
10+
Unicorns & Multiple Startups supported  
100+
Innovations/Brands Scaled successfully
Category and Brand Health Measurement
New Product Launch, Innovation Research
Human Cultural Persona Latent Needs
OUR PROPRIETARY TOOLKITS
Behavioural science, A/B Testing
OUR SOLUTIONS

The heart of our consulting lies in bringing alive the humans behind your products to uncover opportunities for growth across innovation, marketing mix creation, assessment and brand building by identifying opportunities for scale-up.

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  • Who should you be targeting sharply?  

  • Are there spaces to own beyond the dominant category codes?  

  • Is your business idea market ready?  

  • Could you sharpen your product, communication, or value proposition?

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EXPLORE

Our ‘HUMAN’ tool enables you to explore 

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  • Your business thesis and ideas

  • Cultural and category tension points

  • Target audience segments and persona

  • User discovery & decision-making journey

  • Trusted sources and channels of choice

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Demystify the humans behind your products!

MEASURE

Our toolkits help you measure

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  • Product-to-Market Fitment and improvement areas

  • Penetration & frequency of brands to map markets  

  • Brand salience, strengths and equity drivers  

  • Assess the performance of key initiatives

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We have strong data quality protocols and tech partnerships that enable agility, quality and efficiency. We offer both 3rd party surveys as well as analytics based on verified first-party datasets.

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POSITION

Loved brands forge a meaningful connection with their consumers. Our brand positioning toolkit unpacks the cultural belief systems, and the emergent or latent category codes versus your brand proposition to define your brand’s strategic position and marketing strategy.

 

  • Explore and position the brand for growth

  • Identify drivers of competitive advantage  

  • Finetune Marketing messaging

  • Identify the right GTM/ creative strategy

OUR 
CLIENTS

Our work has helped early stage startups, unicorns and MNCs to leapfrog.

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READ OUR PUBLICATIONS

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INSIGHTS LIBRARY

D2C, trust, quality, value for money
Trust drivers for D2C brands
Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?
Customer retention, customer acquisition
Improving Retention
Worried about driving conversion and repeats?
Conference

Want to elevate your brand with us? 

Let's have a conversation and take your business to new heights!

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