The summer of 2024 was exceptionally hot, with most of India reeling under an intense heatwave. There has been a different kind of pressure building up for the soft drink giants famous for the Cola Wars. A third formidable competitor is rising to make India love its own ‘Apna thanda’! There was a lot of debate and noise on news of Reliance’s foray into the soft drink category. How has Campa Cola performed in its first two summers? Should Pepsi Cola and Coca Cola be worrie

In a world consumed by unrealistic beauty standards, Dove's "Real Beauty" campaign stands as a testament to the transformative power of consumer insights and market research. The campaign, rooted in Dove's " The Real Truth about Real Beauty " research, aimed to challenge conventional notions of beauty and promote inclusivity in the beauty industry. The Challenge: Working with professionals from the London School of Economics and Harvard University, Dove set out to discover wh

De Beers' marketing strategies in the early 20th century are a masterclass in shaping consumer behaviour and perceptions. Their "A Diamond is Forever" campaign was groundbreaking in several ways, that continue to influence the diamond industry and consumer mindset today. The Challenge: De Beers needed to revolutionize social perceptions ingrained over generations, that diamonds were exclusively for the wealthy. Amidst economic hardship and declining diamond sales post-Worl

Leading Edutech player needed help to identify unmet consumer needs of & assess product market fit.

Elevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.

Elevate Insights guided a start-up looking to break through in the skin care and nutraceuticals category.