Measuring Creativity in AdvertisingMarketers today are happy with attention grabbing advertising. Could we be greedy and ask for more?
The Changing Semiotic Codes of Gender in IndiaIs your brand persona and marketing communication in line with the emergent codes?
Target Persona for Ed-tech start upElevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.
Trust drivers for D2C brands Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?
Launch Strategy for D2C Skincare start up Elevate Insights guided a start-up looking to break through in the skin care and nutraceuticals category.
Health-tech Marketing Mix developmentAn existing health-tech start up was getting good response from its current customers but low conversion among new users.
