Mamaearth is in the news again!! This time for their 2nd brand DermaCo reaching a record 500 crore annual revenue. What’s their secret to success? Their story is worth telling from a brand building and consumer insights perspective beyond all the great financial metrics which follow once you win consumer trust!! Here is Elevate Insights view on Mamaearth’s secrets to success. 1. Sharply anchored on key drivers: Mamaearth's journey began with a clear vision and a strong focus

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