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INSIGHTS LIBRARY
Stories Worth Telling: Mamaearth
Mamaearth is in the news again!! This time for their 2nd brand DermaCo reaching a record 500 crore annual revenue. What’s their secret to...
Measuring Creativity in Advertising
Marketers today are happy with attention grabbing advertising. Could we be greedy and ask for more?
The Changing Semiotic Codes of Gender in India
Is your brand persona and marketing communication in line with the emergent codes?
Target Persona for Ed-tech start up
Elevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.
Trust drivers for D2C brands
Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?
Launch Strategy for D2C Skincare start up
Elevate Insights guided a start-up looking to break through in the skin care and nutraceuticals category.
Health-tech Marketing Mix development
An existing health-tech start up was getting good response from its current customers but low conversion among new users.
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