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INSIGHTS LIBRARY
Stories Worth Telling: Mamaearth
Mamaearth is in the news again!! This time for their 2nd brand DermaCo reaching a record 500 crore annual revenue. What’s their secret to...
Mastering Customer Experience
Is investing in a consumer experience team same as building a consumer-centric culture? What is consumer empathy?
Target Persona for Ed-tech start up
Elevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.
Winning via 'Healthier' propositions in food
Health is a big consumer need. But what does healthier mean for the Indian consumer?
Pathaan: 5 lessons on the Indian Consumer
As human and culture experts we decode some insights into the aspirations of Indians today, as well new learnings for businesses.
Launch Strategy for D2C Skincare start up
Elevate Insights guided a start-up looking to break through in the skin care and nutraceuticals category.
Grabbing Attention vs Brand Love
Marketers go to great lengths to make attention grabbing ads but can it build brand love?
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