Mastering Customer ExperienceIs investing in a consumer experience team same as building a consumer-centric culture? What is consumer empathy?
Target Persona for Ed-tech start upElevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.
Winning via 'Healthier' propositions in foodHealth is a big consumer need. But what does healthier mean for the Indian consumer?
Pathaan: 5 lessons on the Indian ConsumerAs human and culture experts we decode some insights into the aspirations of Indians today, as well new learnings for businesses.
Launch Strategy for D2C Skincare start up Elevate Insights guided a start-up looking to break through in the skin care and nutraceuticals category.
Grabbing Attention vs Brand LoveMarketers go to great lengths to make attention grabbing ads but can it build brand love?