HUMAN INSIGHTS
TO UNLOCK GROWTH

Our mission is to help you understand your consumers on a deeper level so that you can make strategic business decisions to improve product-market fit, build loved products and brands.

100+

Years of Domain experience

10+

Unicorns & Multiple Startups supported

100+

Innovations/Brands Scaled successfully

OUR PROPRIETARY TOOLKITS

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OUR SOLUTIONS

The heart of our consulting lies in bringing alive the humans behind your products to uncover opportunities for growth across innovation, marketing mix creation, assessment and brand building by identifying opportunities for scale-up.

Who should you be targeting sharply?
Are there spaces to own beyond the dominant category codes?
Is your business idea market ready?
Could you sharpen your product, communication, or value proposition?

EXPLORE

Our ‘HUMAN’ tool enables you to explore

Your business thesis and ideas
Cultural and category tension points
Target audience segments and persona
User discovery & decision-making journey
Trusted sources and channels of choice

Demystify the humans behind your products!

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MEASURE

Our toolkits help you measure

Product-to-Market Fitment and improvement areas
Penetration & frequency of brands to map markets
Brand salience, strengths and equity drivers
Assess the performance of key initiatives

We have strong data quality protocols and tech partnerships that enable agility, quality and efficiency. We offer both 3rd party surveys as well as analytics based on verified first-party datasets.

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POSITION

Loved brands forge a meaningful connection with their consumers. Our brand positioning toolkit unpacks the cultural belief systems, and the emergent or latent category codes versus your brand proposition to define your brand’s strategic position and marketing strategy.