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Team of Industrial Engineers



Elevate Insights is a human insights based consulting firm. We are a startup born during Covid to help you navigate change. We are passionate about the power of human insights to transform the growth trajectory of  a business.  The higher the leverage of technology, the higher the need to humanize our products, our brand and it all starts by understanding our customers as humans.

New Product launch, Measurement, Consumer Insights, Market Research, Marketing, measurement, Strategy

We specialize in innovation, product-market-fitment, brand creation and solving complex problems in the journey to scale-up in a agile and effiicient manner


We bring deep experience in Idea Generation; Product Refinement, Design optimization, Positioning & brand-building for scale. Our consulting practice brings in a healthy appreciation of the new-age marketing ecosystem and the cross-functional business lens required to translate insights into business actions.


In the age of generative AI, and insights on demand, our clients are looking for sharp answers to complex business problems versus just data. We ensure Agility; high RoI, sampling & design rigour and = measurement science based data  nterpretation across each of our toolkits.

  • FMCG: Salty Snacks, Biscuits & SweetSnacks, RTD Beverages, Alcoholic Beverages, Health & Nutrition, QSR, Beauty & Personal Care, Retail


  • Consumer Tech: Edtech, Fintech, Health-tech, E-commerce, D2C, OTT, Food tech.


We are building a young, talented multidisciplinary team that brings in best-practices from enthnography, behavioural science, psychology, design thinking to listen-in and transform data into actionable insights and help in consumer strategy and marketing execution.

If you are passionate about human insights and building brands for the future, reach out to us! 


Measurement Science, Ethnography, Behavioural Science, Marketing, Communication strategy

Our Founder 

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Ruchira Jain is an expert at 'Human Insights for Business'  with a vast experience led Consumer strategy and Insights for Swiggy, PepsiCo as well support clients like Unilever, Nestle, Microsoft, Intel, Dabur while at large market research networks in India and the US. In her career, she has shaped innovative local brand offerings like Nimbooz, Kurkure as well as led brand and Go-to-market startegy for global brands like Quaker, Lays, Tropicana, Pepsi. At Swiggy, she set-up the Insights function to service Product, Marketing, Design and Business teams unified in their consumer-centric approach to growth.

Ruchira is a Gold Medallist from Marketing Communications from  MICA, The School for Ideas  and a Bachelors in Economics from SRCC.

Charu Gupta is a seasonsed marketer having led the marketing functions for unicorns when they were at their early stages of growth such as Medlife, Big Basket,  Avail Finance, Chai Point, Healthkart. She set up the Marketing Insights and Strategy function at Byju's, so she brings a 360 degree marketing experience apart from her vast industry knowledge.

Charu is an alum from IIM, Lucknow and a Gold medallist from NIT Bhopal.

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Our  Consulting Partner 

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Our work has helped many early stage startups, unicorns and MNCs to leapfrog.

“Elevate Insights helped us decode our core target group; their real motivations and fears towards higher education and how best we may position Stoa as a platform for higher learning. They defined our current marketing strategy”

- Aditya Kulkarni, Co-founder Stoa School

Stoa school
“Elevate Insights assessed the PMF of our offering, recommended a clear positioning and guided us on how we could activate this positioning across all marketing mix elements.”

- Malvika Jain, Founder, D2C Skincare


Want to elevate your brand with us? 

Let's have a conversation and take your business to new heights!

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