Measuring Creativity in AdvertisingMarketers today are happy with attention grabbing advertising. Could we be greedy and ask for more?
The Changing Semiotic Codes of Gender in IndiaIs your brand persona and marketing communication in line with the emergent codes?
Target Persona for Ed-tech start upElevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.
Health-tech Marketing Mix developmentAn existing health-tech start up was getting good response from its current customers but low conversion among new users.
Grabbing Attention vs Brand LoveMarketers go to great lengths to make attention grabbing ads but can it build brand love?
Leveraging Brand AssetsAre brands limited to manufacturer led category definitions? Brands must connect at a deeper level & transcend categories.
