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INSIGHTS LIBRARY
Winning via 'Healthier' propositions in food
Health is a big consumer need. But what does healthier mean for the Indian consumer?
Improving Retention
Worried about staying top-of-mind and driving conversion and repeats? Here are steps to improve retention.
Pathaan: 5 lessons on the Indian Consumer
As human and culture experts we decode some insights into the aspirations of Indians today, as well new learnings for businesses.
Trust drivers for D2C brands
Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?
Launch Strategy for D2C Skincare start up
Elevate Insights guided a start-up looking to break through in the skin care and nutraceuticals category.
Health-tech Marketing Mix development
An existing health-tech start up was getting good response from its current customers but low conversion among new users.
Grabbing Attention vs Brand Love
Marketers go to great lengths to make attention grabbing ads but can it build brand love?
Leveraging Brand Assets
Are brands limited to manufacturer led category definitions? Brands must connect at a deeper level & transcend categories.
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