NCCS

The NCCS (National Consumer Classification System) is a socio-economic classification used in India by the Market Research Society of India. It categorizes households into segments A to E based on spending patterns and consumption behavior, with "A" being the highest income group and "E" the lowest. The system helps businesses understand consumer behavior and tailor their products or services accordingly. Factors considered include income, education, occupation, and asset ownership. NCCS is widely used in market research and consumer analysis in India.