INSIGHTS LIBRARY

Founded in 1971 in the city of Seattle, USA, the brand has changed the way the world drinks coffee. Starbucks created the coffee shop as the third place between home and work where people can relax, enjoy a cup of coffee, and experience the inviting ambience. They make the expense of the drink worth it to their customers by focusing on making ‘Starbucks the third place’ and providing a place for their customers to be and interact. The Strategy: Origins:  Starbucks recognised

In a world consumed by unrealistic beauty standards, Dove's "Real Beauty" campaign stands as a testament to the transformative power of consumer insights and market research. The campaign, rooted in Dove's " The Real Truth about Real Beauty " research, aimed to challenge conventional notions of beauty and promote inclusivity in the beauty industry. The Challenge: Working with professionals from the London School of Economics and Harvard University, Dove set out to discover wh

De Beers' marketing strategies in the early 20th century are a masterclass in shaping consumer behaviour and perceptions. Their "A Diamond is Forever" campaign was groundbreaking in several ways, that continue to influence the diamond industry and consumer mindset today.  The Challenge:    De Beers needed to revolutionize social perceptions ingrained over generations, that diamonds were exclusively for the wealthy .  Amidst economic hardship and declining diamond sales post-W