INSIGHTS LIBRARY

In user research, we often assume that improving every feature automatically leads to happier customers. But reality is trickier—not all features are created equal in the eyes of consumers. Some create delight, others are just expected, and some don’t matter at all.  To better understand this, let’s learn about the  Kano Model  which is one of the best tools for making sense of this complexity by explaining how different product or service features influence customer satisfac

Leading Edutech player needed help to identify unmet consumer needs of & assess product market fit.

Is investing in a consumer experience team same as building a consumer-centric culture? What is consumer empathy?

Worried about staying top-of-mind and driving conversion and repeats? Here are steps to improve retention.

An existing health-tech start up was getting good response from its current customers but low conversion among new users.