Mastering Customer ExperienceIs investing in a consumer experience team same as building a consumer-centric culture? What is consumer empathy?
Winning via 'Healthier' propositions in foodHealth is a big consumer need. But what does healthier mean for the Indian consumer?
Trust drivers for D2C brands Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?
Grabbing Attention vs Brand LoveMarketers go to great lengths to make attention grabbing ads but can it build brand love?
