The summer of 2024 was exceptionally hot, with most of India reeling under an intense heatwave. There has been a different kind of pressure building up for the soft drink giants famous for the Cola Wars. A third formidable competitor is rising to make India love its own ‘Apna thanda’! There was a lot of debate and noise on news of Reliance’s foray into the soft drink category. How has Campa Cola performed in its first two summers? Should Pepsi Cola and Coca Cola be worrie