INSIGHTS LIBRARY

In a world consumed by unrealistic beauty standards, Dove's "Real Beauty" campaign stands as a testament to the transformative power of consumer insights and market research. The campaign, rooted in Dove's " The Real Truth about Real Beauty " research, aimed to challenge conventional notions of beauty and promote inclusivity in the beauty industry. The Challenge: Working with professionals from the London School of Economics and Harvard University, Dove set out to discover wh

De Beers' marketing strategies in the early 20th century are a masterclass in shaping consumer behaviour and perceptions. Their "A Diamond is Forever" campaign was groundbreaking in several ways, that continue to influence the diamond industry and consumer mindset today.  The Challenge:    De Beers needed to revolutionize social perceptions ingrained over generations, that diamonds were exclusively for the wealthy .  Amidst economic hardship and declining diamond sales post-W