Mamaearth is in the news again!! This time for their 2nd brand DermaCo reaching a record 500 crore annual revenue. What’s their secret to success? Their story is worth telling from a brand building and consumer insights perspective beyond all the great financial metrics which follow once you win consumer trust!! Here is Elevate Insights view on Mamaearth’s secrets to success. 1. Sharply anchored on key drivers: Mamaearth's journey began with a clear vision and a strong focus

Marketers today are happy with attention grabbing advertising. Could we be greedy and ask for more?

Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?

Marketers go to great lengths to make attention grabbing ads but can it build brand love?