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INSIGHTS LIBRARY
Measuring Creativity in Advertising
Marketers today are happy with attention grabbing advertising. Could we be greedy and ask for more?
Trust drivers for D2C brands
Are D2C brands preferred over legacy brands? What are the drivers of consumer trust, quality and value for money?
Grabbing Attention vs Brand Love
Marketers go to great lengths to make attention grabbing ads but can it build brand love?
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