Quick commerce has failed to scale up in many markets. What provides it a unique product-market-fitment in India? Read Elevate Insight's perspective as published in CBC storyboard Must start by admitting that I was a sceptic when Zepto launched its under 10min delivery service! After all who has grocery emergency on a regular basis? I was quite happy with Big Basket with its wide assortment, good quality and next day delivery. In early 2023, at Elevate Insights, we ran a su
