A 4 phase process to forming habits and improving user engagement Introduction In the era of ever-evolving technology, creating products and services that not only attract users but keep them coming back is an art. Nir Eyal's Hook Model provides a strategic framework to understand and implement the psychology behind habit-forming experiences. This model, comprised of Trigger, Action, Variable Reward, and Investment, serves as a roadmap for designers and businesses aiming to

An existing health-tech start up was getting good response from its current customers but low conversion among new users.