A Toast to the Living Legends of Marketing! In this series, I discuss the work of some of the key marketing thinkers in the context of my own experience of working with love-mark and emergent brands. In the first write-up, I share my ‘S.C.H.O.O.L’ of thought taking on fundamental insights from Kotler & Sharp and find harmony and progression vs. conflicting ideologies (perhaps because I’ve been using both for years now)!! The Birth of Modern Marketing For decades, Philip Kot

Understand the different types of cognitive biases and how they help you decode consumer behaviour and shape your marketing strategy.