India, with a population of around 1.46 billion in 2025, is a vibrant mosaic of people—diverse in language, culture, religion, and lifestyle. From cricket lovers and cinema buffs to those deeply rooted in cultural traditions, Indians are united by a unique duality. Through our work at ELEVATE Insights, certain universal truths about India consistently emerge, cutting across categories and target audiences. Here are few enduring insights, blending our personal experiences wit
