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INSIGHTS LIBRARY
Innovation Growth Path for Tata Consumer Products
Elevate Insights charted the 3 year innovation roadmap for the RTD beverages portfolio at Tata Consumer Products.
Winning via 'Healthier' propositions in food
Health is a big consumer need. But what does healthier mean for the Indian consumer?
Leveraging Brand Assets
Are brands limited to manufacturer led category definitions? Brands must connect at a deeper level & transcend categories.
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