This March 8th it’s important to remember that we need more than a celebratory day to bring ‘real change’ for women around us! We had over a hundred extensive conversations with Urban women (NCCS A,B) in 2024 as part of our work as human behavior experts and insight miners supporting marketers. Here are our 5 key observations: 1. ‘Glow and lovely’ still rules In most of our conversations with women, physical appearance remained key to her identity. However, the modern w
