Yes, I may not choose a zero-sugar ice cream versus my favourite indulgent brand even when wanting to lose weight. Behavioural science...

Netflix marketed its movie Kho Gaye Hum Kahan or KGHK as the GenZ version of classics like ‘Dil Chahta Hai’ and ‘Zindagi Na Milegi...

In a world consumed by unrealistic beauty standards, Dove's "Real Beauty" campaign stands as a testament to the transformative power of...