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Position
Indian Woman
Uncover your unique Brand persona that allows you leverage Category whitespaces by humanizing your target consumers
TM
Our proprietary toolkit leverages best pratices from
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Ethnography
Cognitive Science
Psychology
To enable a "Life- Centric" View
  • Brands that speak to existential needs to develop a  meaningful consumer connection.​
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  • Just like any human, each brand must have a unique persona!
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  • A  sum total of all the brand assets & elements  (design language, pricing, product features) communicate its' positioning​​
Chess Game
Positioning is not just a tagline!
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