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Faded Sandpaper
The buzz around D2C brands and winning with the new-age consumer

Sometimes the buzz around D2C brands makes one think that legacy brands are no longer relevant, at least for the online urban consumers.

We decided to dig deeper. We took categories with a lot of D2C play and surveyed over 600 consumers.

See how brands stack up...

We further investigate the levers of trust, quality and value.

We learned that legacy brands are far from dead. We however also some D2C brands who have made it into the big league. Some interesting insights here in our thought leadership piece published by ET Brand Equity.

Read more here