Innovation and Product-Market-Fit

Flavour Map of India
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A unique methodology to decode the flavours of India and identify innovation opportunities for F&B companies.

Inside India's budding alternative meat movement
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India has a Gemini Soul where consumers straddle between the Western and traditional Indian concepts of food and health. While alternate meats are gaining momentum due to Western influences, as per the traditional template these are “unnatural” foods. Artificial and fakes are by and large to be avoided!

Why is biryani getting branded all over the country?
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What branded biryani brings to the plate for Indian consumers.