Despite the increasing realization about the need for consumer-centricity as a way of life, the various pulls-pressures of the business make it very difficult to practise this consistently. Also, we sometimes confuse having customer data or consumer experience team as true consumer-centricity. Consumer empathy is a deeper and broader concept than customer experience metrics. It requires a focused effort and is typically a cultural pillar one builds over a period of time.

 

In this article, we bust 5 key myths and give insights on how to build a consumer empathy culture that can unlock profitable growth for us.

Read more at: https://brandequity.economictimes.indiatimes.com/news/marketing/developing-the-winning-streak/88959704