UNLOCKING GROWTH
via Human Insights
YEARS OF CONSUMER INSIGHTS EXPERIENCE
DEEP DOMAIN EXPERTISE
PROPRIETARY TOOLKITS
UNIQUE
ENGAGEMENT MODEL
Clarity. Agility. Actionability
Insights for startups
to fine tune product market fitment & brand position to scale-up
100 +
TECH + CPG
DOMAIN EXPERIENCE
MEASUREMENT
SCIENCE
MARKETING
STRATEGY
Insights
(Quantitative & Qualitative)
Are You Looking To....
Start-Up
-
Evaluate Business Thesis?
-
Get Product-Market fit?
-
Decode User Persona?
-
Key Category Drivers?
Scale Up
-
Decode Triggers and Barriers?
-
Define Brand positioning?
-
Map Customer Journey?
-
Assess CX?
-
Improve Retention?
Reframe
-
Find Product or Brand Growth Opportunities?
-
Drive Innovation?
To find out more....
Our Clients
Marketing Strategy
Data Science
Ruchira is an Expert Partner for Marketing at RedSeer Consulting.
She was VP Consumer Strategy & Insights at Swiggy where she led foundational insights to Instamart, Foodtech.
As Director, Insights at PepsiCo she led portfolio strategy and research initiatives across Food, Beverages and Nutrition verticals
Prior to PepsiCo she serviced Unilever, Nestle, Microsoft etc at leading Market Research firms Nielsen, IPSOS
She is a Gold Medallist from MICA and SRCC and brings a unique mix of marketing, behavioural economics and measurement science toolkits to solving complex challenges
Her team includes a mix of talent from Data science, Ethnography and Psychology.
.png)
.png)
Read Ruchira's publications
Our Mantras
Belief 1:
Product market Fitment is a journey vs a one time activity.
Belief 2:
Exploring the business thesis and measuring readiness formally at an early stage can really help founders fast-track this journey
Belief 3:
Apart from a great product features, founders must build clarity on their brand persona in the journey to scale up.
Belief 4:
We believe in whole brain solutioning. We marry human insights with measurement science.
Belief 5:
Even as the industry context and business models are constantly evolving, there are best practices & learnings on consumer behaviour that can be leveraged for startups.
Belief 4:
We believe in whole brain solutioning. We marry human insights with measurement science.
Our Clients
Category drivers, consumer personas, to fine tune positioning
D2C Skincare
PMF Assessment of initiative and recommended positioning strategy across mix elements
Explored PMF of initiative and positioning builds to help scale offering
Assessed readiness of new initiative across different use cases with improvement areas to sharpen PMF
PMF assessment of new initiatives and areas for improvement
Diagnosed current retention gaps and strategies to overcome the same
Identified opportunities for brand stretch by leveraging current equity
Development of innovation roadmap and assessment of early stage products
_edited_edited.png)
Diagnosed gaps in current offering and helped finetune the same across mix elements for better PMF
Solutions
Explore
Explore your hypothesis, business idea and consumer persona to refine Product Market Fit.
Measure
Readiness of Product Mix; Category brand status; usage and beliefs.
Position
Scaling up a business requires a great product mix but clarity on brand position & values.
To find out more....
A Multidisciplinary team of Consumer Insights & MR specialists
12 + years of market research expertise in global and emerging markets
12 years of translating consumer insights to business decisions around marketing mix development and growth strategy
A Multidisciplinary team of Consumer Insights & MR specialists
12 + years of market research expertise in global and emerging markets
12 years of translating consumer insights to business decisions around marketing mix development and growth strategy