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Explore

We uncover
the people & use context
to map resonance & sharpen fit

TM
Our proprietary toolkit leverages best pratices from



Ethnography
Cognitive Science
Psychology
To enable a "Life- Centric" View
insights are then translated into clear actionables

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Of developing winning marketing mix, launching and scaling products for the Indian consumer
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Measuring performance in the market place
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Building lovemark brands
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Across CPG and Tech sectors

Our team brings in decades of experience
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