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Case study: Brand-Scale up Strategy for a healthtech brand

Our Expertise

Our Story

Ruchira Jain started Elevate Insights in 2020, with a mission to help early-stage businesses  fast track  product-market-fit & build strong brands. She brings her vast experience in marketing strategy and marketing science across Consumer Tech to the table. We at Elevate Insights are passionate about  consumer-centricity as a way to grow business. 

​As Director, Insights at PepsiCo she led portfolio strategy and research initiatives across Food, Beverages and Nutrition verticals

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Marketing Strategy

​Prior to PepsiCo she serviced Unilever, Nestle, Microsoft etc at leading Market Research firms Nielsen, IPSOS

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Measurement Science 

She was VP Consumer Strategy & Insights at Swiggy  where she led foundational insights to Instamart, Foodtech

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​Ruchira is an Expert Partner for Marketing at RedSeer Consulting.

Industry Expertise

She is a Gold Medallist from MICA and SRCC and brings a unique mix of marketing, behavioural economics and measurement science toolkits to solving complex challenges

Her team includes a mix of talent from Data Science, Ethnography and Psychology.

Read Ruchira's publications

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Read Ruchira's publications

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Indian Woman

Discover.

  • Smallest Viable Audience

  • Product-Market Fit

  • Consumer Purchase Journey

  • Triggers & Barriers

Execute.

Business Meeting

We enable you to

  • Measure Performance

  • Build Marketing Mix 

  • Define Business Model & GTM 

  • Portfolio Strategy

Industry Experience

Fin- Tech
D2C
Edu- Tech 
Food-Tech 
OTT
Health- Tech
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