Can Creativity be Measured?
Marketers understand the importance of advertising to deliver on key metrics but sometimes get caught-up in the creative execution. Some even question whether one can judge advertising, after all it’s a creative process…..We believe that creativity in advertising is goal oriented and it can be measured. We present a simple 3 point framework to evaluating advertising. Its always easier to sieve the rotten tomatoes vs. differentiating between good vs truly memorable advertising. In the cluttered environment of today, many marketers are happy with advertising that is able to garner attention. Could we be greedy and ask for more?