Catch them yes, but retain them??
Staying top-of-mind and driving conversion and repeats is critical for all brands. According to an HBR report, repeat customers spend 33 percent more than existing ones and a 5 percent increase in customer retention can lead to at least 25 percent increase in profits.
However, in our effort to remain top-of-mind, we may be doing more harm to the brand than helping increase transactions or improve retention. How do we leverage existing category habits and consumer behavior to ensure the right frequency, tonality and personalization of content?
Read more to find out Elevate Insights learnings on Customer Retention and Performance Marketing