A new way to build deeper user insights
Leveraging For Deep Category Insights
Business Challenge: Business Thesis Assessment & GTM Strategy
An early-stage start-up looking to make in-roads into the Indian skin care and nutraceuticals market consulted Elevate Insights to guide them via consumer insights towards their launch strategy. They wanted to validate their business idea, providing product and positioning guidance and answer many specific questions from a marketing guidance.
We unveiled consumer and category understanding by leveraging our proprietary tool to dig deep into core beauty beliefs, consumer fears and motivations and the key drivers for the skincare category landscape as below.
D2C Skincare Landscape X Category Drivers
Nature/Plant
(Takes Time But Long Term Benefits)
.png)
Science
(Immediate Gratification)
Inner Health & Glow
(Tradition)
External or Physical beauty
(Modern)
.png)
.png)
Insights outcomes from
-
Sharply mapped the business thesis vs areas of consumer resonance basis the deeply rooted beliefs around skin care.
-
Sized the underlying drivers of the category and sub categories to map potential market size.
-
Guided the startup on positioning ideas to improve share of market and adoption.
-
Provided specific pointers towards the GTM, pricing, and media strategy.